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It’s been said that rapport is simply the ability to gain the trust of others, that magical moment where you are connected to someone on a level beyond words. It’s a talent many people believe you either have or don’t. The fact is, we’ve all experienced it, but most of us haven’t understood how or why it works.
There are recognizable steps in building rapport that can easily be taught. What many people don’t realize is that the majority of trust you establish with your client’s is done non-verbally at a subconscious level. In the past many salespeople have believed that their job was getting a client to purchase their product or service without regard to the true needs of the client. This is being “sold to” and it has left many people with a bad taste in their mouth about those who sell.
When you apply the techniques of rapport along with the other tools of persuasion, selling becomes an exploration and not a task. When you get people to like you, they will naturally be more interested in hearing what you have to say. If you find yourself struggling to get others to open up, your ability to gain rapport may need an upgrade.
This is Designed Thinking, where communication is the art of sharing and extracting ideas. When you discover how to influence others with integrity, anything is possible. Whether you are in sales, customer service, or management, everyone can benefit from this training. Expand your ability to express what others want to hear as you master the techniques of communication.
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